This section clarifies the project's intent and scope. It is the foundational narrative that explains what you're trying to achieve. It's critical for securing buy-in, as it shows the problem's relevance and the project's potential impact.
Example: "We aim to reduce single-use plastic in our packaging by 50% within the next two years, addressing environmental concerns and consumer demand for sustainability."
This is where you outline your answer to the problem stated in the overview. It should be innovative and achievable. It demonstrates the project's viability and how it intends to meet the set objectives.
Example: "Our solution is a new packaging design using a composite of bamboo fiber and biodegradable polymers, which breaks down within 60 days in compost conditions."
Detail how you'll prove that your solution works and is accepted by the market. This should include concrete steps and metrics for success. This is essential for ensuring the project is on the right track and the solution is effective and market-ready.
Example: "We will conduct a three-month pilot test with our leading product line, measuring the rate of decomposition, customer satisfaction, and sales impact to validate the proposed packaging's market viability."